Insights


consumers

Perfecting the Customer Experience is No Longer an Option Today, the key dimension on which a company succeeds, or fails, is increasingly its ability to dynamically work with its customers to create the products, services and experiences they want.

Successful companies say they know their customers. They understand the experience their customers want. They take their customers’ input into account when designing new products or services. Unfortunately, most are wrong. 76% of consumers say…